04th Apr

Data Learnings From CPAC 2013

By: Lawrence Coburn, CEO & Co-Founder of DoubleDutch

The Washington Examiner recently undertook a fascinating experiment in what happens when you overlay a private, mobile social network on top of one of the nation’s top gatherings of conservative thought leaders.

The CPAC 2013 mobile app was designed to give attendees an easy way to access agenda, speaker, and exhibitor information.  But it was also designed to be a professional network – to allow attendees to discuss the issues, interact with the event’s content, and of course, to interact with each other.

From a high level engagement perspective, the experiment was a resounding success.

Across 3,242 active users, there were more than 738,000 taps in the application, resulting in 62,000+ publishing actions (or an average of more than 19 per user).

But even more interesting were the insights that came from the data – insights that perhaps shed a little light on the current thinking of a cross section of thought leaders from the Republican Party.

Methodology

Beyond the subjective commentary posted in the app by attendees of the event, every tap of the CPAC 2013 application can be considered a signal as to the intentions and preferences of the user.  For example, if someone taps into Mitt Romney’s speaker profile, that’s interest.  If they tap in and then favorite him as a speaker, that’s a stronger signal.  And so forth.

DoubleDutch scores seven different signals in the application in order to generate an “interestingness” score for each speaker, agenda, and exhibitor at the event.

The results will likely surprise you.

Findings

Working with the Washington Examiner, DoubleDutch analysts tabulated all of the activity on the CPAC 2013 to generate an Interestingness score for all speakers, presentations, and exhibitors.

Speakers

The CPAC speaker lineup was a who’s who of Republican thought leaders.  From Romney to Gingrich to Paul and Palin, all the biggest names were represented.

When we ran the analytics package across the data, it became clear that the more established personalities carried the day in terms of in app buzz.


Presentations

But the content was a different story.  While Sarah Palin and Mitt Romney earned the top slots as speakers, neither ranked in the top 8 in terms of content.

Instead, the most buzzed about presentations were given by Marco Rubio, Ron Paul, and Paul Ryan, suggesting that these three presentations resonated the most with the CPAC audience.

Exhibitors

Also present at CPAC were a number of sponsors representing causes critical to the American conservative movement.  Of the more than 100 exhibitors represented, The Tea Party garnered far and away the most interest, trailed by the NRA and the Leadership Institute.

Conclusions

While it is difficult to draw sweeping conclusions from the behavior of 2800 people at a conference, there is certainly some food for thought in this data.

Kudos to the Washington Examiner for undertaking such an interesting experiment in Mobile / Social / Politics / Big Data.

To learn more about mobile event apps, feel free to contact us.

By Justin
in Case Studies, CEO Posts, Events, Products
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21st Mar

Quick Recap of International Confex 2013

We’ve had an excellent time at International Confex in London this week. Celebrating its 30th year (happy birthday!), the event has been jam-packed with information. With so much to take in and learn, from exciting new event trends and new, engaging event technologies we thought we’d give you a Quick Recap of International Confex.

The event attendee has changed. Lower attention spans across attendees means event organisers need to find new ways to engage them. Get attendees to actively participate in conversations across social media, event apps and more. If you’re attendees are walking around like zombies, you’re doing something wrong. Use visual cues to excite them, encourage them to check-in, tweet, post, etc… The more they engage with your content throughout the event, the more information they’ll retain and the better experience they’ll have with your brand.

It’s time to demonstrate Return on Event. In today’s economic climate, securing budget for next year depends on your ability to prove ROI to leadership more than ever. Or, in our case, proving Return on Event. How are you currently doing this? Creating new sponsorship opportunities, generating leads and scoring them… There’s lots of ways to create new revenue streams from your events, get creative.

If you’re interested in how a mobile event app can fill in these gaps for your next event, explore DoubleDutch.

By Justin
in Events, Products
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18th Mar

3 Hard-Hitting Takeaways from Exhibitor 2013

This week we’re hanging out in Las Vegas for Exhibitor 2013, a weeklong conference and exhibition for trade show and corporate marketers. With an agenda jam-packed with information, we thought we’d give you our 3 Hard-Hitting Takeaways from Exhibitor 2013 (so far).

1. Create interactive event and conference experiences. It’s no secret that engaging attendees throughout the life of an event leads to huge success. People are more likely to pre-register for next year, talk about your brand and so much more. But, how do you create an interactive experience during your event? It comes down to knowing your audience, focusing and reinforcing your message and giving them an outlet to interact with you, like a mobile event app.

2. Measure performance across the board. There’s lots of ways in which we can compile data as event organizers: paper surveys, online social monitoring and, if you have a mobile app, through the backend dashboard. The important thing here is to listen to what attendees are enjoying to highlight those things, and discover what attendees might be struggling with to diffuse those situations. Set measurable goals and expectations for events that go beyond the basics.

3. It’s time to rethink the internal meeting. As new event technologies have begun emerging, how can you take advantage of all that is available to increase participation, message retention and motivation? It’s high time to start evaluating what is available, and how you can leverage it. How can a mobile app enhance internal meetings?

DoubleDutch creates mobile event applications that engage attendees and gives event organizers real-time data to improve meetings and demonstrate ROI. Learn more about our award-winning event app platform.

 

 

By Justin
in Events, Products
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14th Mar

CPAC Mobile Event App

Unless you’ve been living under a rock, you’ve probably heard about this conference called CPAC that’s happening right now. Well, we’re happy to say that DoubleDutch is powering the mobile event app!

What is CPAC? Simply put, it is the Conservative Political Action Conference. CPAC opens up the conversation for conservatives across the board to come and discuss the future of the conservative party.

Politics aside, the conference is taking full advantage of their mobile event app. Giving attendees the opportunity to network based on shared interests, view session information and speaker bios.

If you think about the purpose of the event as being a platform for attendees to engage with each other and share ideas to move the conservative party forward, the app’s activity feed is really where the magic is happening. The activity feed shows what’s taking place around the conference, from people checking-in to sessions, speakers and exhibitors to commenting on each other’s posts and sharing ideas. The app then becomes an enhanced platform for CPAC attendees to get loud.

Taking things a step further, conference organizers are using the app to communicate with attendees via push notifications; notifying attendees of special book signings, hotel shuttle service and, something very dear to our hearts, leaderboard results to further drive engagement. The app has been incredibly successful and it’s only Day 1 of the conference.

Learn More About the Technology Behind the CPAC Mobile Event App

By Justin
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13th Mar

DoubleDutch Powers IHHC

The Illinois HomeCare & Hospice Council’s (IHHC) Annual Conference hopes to provide information to the learner in order to assess and provide care to patients in the delivery of home health and hospice care. By giving attendees an engaging mobile event app, IHHC is able to get pertinent information into the hands of nurses, therapists, social workers and the like during the 2-day conference.

The IHHC is taking advantage of special, in-app features by segmenting their agenda through session tracks; making it easier for attendees to filter through information. Not to mention attendees are also able to learn about and bookmark speakers prior to the session. Of course there’s lots of other great features in the app, like networking, social feeds and more for attendees to take advantage of.

We’re excited to hear from sponsors and attendees about the mobile event app!

How to get your own mobile event app!

By Justin
in Events, Products
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