20th Jan

Today’s Event Marketers Are Tomorrow’s CMOs

The story behind Rise of the Event Marketer By: Justin Gonzalez Senior Marketing Manager As a content marketer for DoubleDutch, I search far and wide to uncover unique insights related to the event industry. My job often feels more like a miner searching for precious stones than it does an author or marketer. I speak [...]


19th Jan

How Mobile Messaging Will Transform the Attendee Experience

By: Julia Graham Senior Product Manager  Over the past few years, we’ve seen messaging apps steadily rise and become the most sticky mobile experiences for consumers. Messaging services like WeChat, Facebook Messenger, Line and WhatsApp have finally exploded in popularity in the US, a trend that’s been observed in Asia and Europe for a while. [...]


13th Jan

5 Ways to Maximize Exhibitor ROI at Events

By: Justin Gonzalez Senior Marketing Manager There’s a misperception in the meetings industry that mobile event apps are just for attendees. When, in fact, event apps help every event stakeholder in a number of different ways… If you’re an exhibitor at an event powered by DoubleDutch, here are 5 tips to help you maximize event [...]


06th Jan

#RideTogether: Looking for the Startup Fire in Amsterdam

By Alex Draaijer General Manager, EMEA Two years ago, DoubleDutch took a leap of faith and opened its first international office in Amsterdam, becoming the company HQ for Europe, the Middle-East, and Africa. Despite already having shown success in the US, this was a high-risk decision as DoubleDutch didn’t have much brand recognition in European [...]


05th Jan

Gender Diversity Is Not Just A Publicity Game

By: Annie Tsai Chief Customer Officer 2015 may very well be known in tech as the year that software companies got serious about gender diversity. Well known tech companies like AirBNB, Pinterest, Facebook, Twitter, Tribridge, and many others have “come out” in 2015 and published their gender and sometimes ethnic diversity numbers, often times with [...]