APPNATION Enterprise Summit Recap
It was a big day. Chatted with some investors, prospects, and vendors. Ate some cookies. Drank too much coffee.
We talked about our HYVE products a LOT today.
You want a little sampling? I thought so.
Check it:
13th Jan
0 Comm
12th Jan
The Mobile Engagement Layer
By Lawrence Coburn, CEO and Co-founder of DoubleDutch
We spend a lot of our time speaking to customers and potential customers about the ROI of an investment in mobile. While there are a lot of potential benefits to choose from (always on, access to data, geosocial, context, sensors, etc.), there is one potential benefit that stands head and shoulders above the rest.
Engagement.
Here’s what I mean.
In my thirteen years working in Internet, with access to many sites’ analytics data, I have never seen anything close to the engagement data coming out of the mobile deployments that DoubleDutch has implemented over the last year. 20 sessions per user per day is not uncommon. We’ve cracked 40 a few times. We’ve even seen 50+ sessions per user per day at a couple of 1,000 person plus deployments.
And it’s not just us. In speaking with other mobile product and industry folk, it seems across the board that mobile engagement seems to be a different beast altogether than desktop engagement, especially when you layer in social features, game mechanics, and push notifications.
Here’s why this matters.
A quick look around your typical enterprise will reveal a number of systems of record: CRMs, ERPs, HRIS, etc.
These systems are powerful, secure, complex, and flexible, and are relied upon for mission critical tasks like forecasting, purchasing, and hiring. They are also only as good as the data that flows into them.
And let’s face it – UI and engagement for systems of record are afterthoughts at best. Sales people use Salesforce (or Siebel CRM, or SAP) because they have to – not because it’s fun and engaging software.
Where we think mobile is an absolute gamechanger – and right now – is as a means to turbocharge the amount of data that is flowing in and out of these systems.
Does your company rely on Salesforce for mission critical forecasting and resource deployment? Then why not radically increase the amount and frequency of data that goes into that system? Why not move from historical reporting, to real-time analysis?
This is the immediate opportunity for mobile in the enterprise. Whether a mobile-first system can eventually rip out an incumbent system of record remains to be seen. What is clear however, is this:
There is an immediate opportunity to put mobile engagement software to work – not to replace your existing systems, but to enhance them.
Please shoot us a note if you’d like to hear more.
11th Jan
APPNATION Enterprise Summit
By Jen Hawkins, Marketing
Tomorrow, I will drag my butt out of bed early (this is a challenge for me) and leave the Mission behind for a day (also not a common occurrence).
Destination? The FiDi, where some colleagues and I will be representing DoubleDutch at the APPNATION Enterprise Summit. This a targeted event for us (just note the title). Some key investors will be in attendance (like Sequoia, Mayfield, and Morganthaler) plus some other social, mobile enterprise companies (like Yammer and Box).
Lawrence Coburn (DoubleDutch CEO and Co-founder) will also be speaking on a panel about the new era of customer relationship management.
CRM 3.0: A New Way Of Thinking About Customer Relationships
Thursday, January 12th at 3:40 PM
Moderator: Aaron Ricadela, Reporter, Bloomberg BusinessWeek
- Lawrence Coburn, CEO, DoubleDutch
- Michael Oiknine, CEO, Apsalar
- Scott Holden, Sr Director, Product Marketing, Salesforce.com
- Jim Burleigh, CEO, Cloud9
Here are the agenda details, to see what else is happening.
The event also happens to be held at the Bently Reserve, which is owned by Christopher and Amber Marie Bently (Bently Holdings) as of 2005. They are really cool people that also happen to serve on the advisory board of the Black Rock Arts Foundation and the Burning Man Project*. They are my heros (sigh).
We are stoked. Hope you are too.
*It took lots of restraint to not hyperlink this. If you don’t know what Burning Man is, please look it up immediately.
20th Dec
A Day in the Life Without HYVE
By Aaron Lapierre, Project Manager at DoubleDutch
Most of us have had the experience of not realizing how much we need, love or treasure something until it’s gone. You might under appreciate its value or take advantage of it. But then one day its gone, and you’re left feeling empty, helpless and lost.
For me it was my iPhone. More specifically it was HYVE.
It was an ordinary Monday evening; I left the office and went over to the gym to sweat out some of the day. An hour later and I’m staring at my locker, lock left undone inside, iPhone and cash missing. Luckily the robber was kind enough to leave me my cards and in a moment of panic I ran straight to the Apple store and bought a new one. Problem solved. Or so I had thought.
HYVE was gone. We use HYVE internally as a way to track productivity. At a glance, I’m able to see what clients Biz Dev have talked to recently or which project our Engineers are working on. By checking-in to different Projects and Clients, we’re able to collect structured data on where we spend our time
Working in such a fast-paced environment, I felt left in the dust by my coworkers. Even though I sit within an arm’s reach of most of them, I had no idea what was going on in the office. It was crippling.
Working on time sensitive projects was proving to be incredibly difficult. I couldn’t see that Nick had finished developing a client feature request for me. It sat there for hours until I remembered to ask. Why didn’t he tell me you might ask? He did, in HYVE. We’ve synced our development tools to HYVE so that when they finish a project it checks-in for them. No walking up to my desk, no email, no meeting, it’s pushed to our feed and viewable to all.
By the early afternoon I came to another realization. Not only did I not know what was going on, but my coworkers didn’t know what I was working on. I had met with one of our clients earlier in the day to discuss some questions emailed to Pankaj and myself. Not being in HYVE, I didn’t post that I met with this client and answered their questions. An hour later, I see an email from Pankaj answering all the same questions. There was no harm done, but we were duplicating effort and wasting time. Communication goes two ways and I wasn’t holding up my end of the deal.
Twenty-four hours was all it took for me to beg our iPhone developer to give me access back. I couldn’t have been happier. I spent the first 10 minutes going through all of the day’s activity to get caught up. That’s when it really clicked. HYVE isn’t just a product I use; it’s a tool that I rely on to help my team and I perform at our best.
Whether you’re a bootstrapped start-up or a large enterprise corporation, I encourage you to start using HYVE. And then stop, just for a day. You’ll quickly see the impact it made and you’ll never want to let it go.
Locker-room thief, the one thing I have to say is thank you for allowing me to experience that loss. I now look at HYVE in a whole new light. Oh, and please return my iPhone.