TMCNet InfoTech on the “Consumerization of IT”

October 24, 2011

Mae Kowalke of TMCNet InfoTech highlights how DoubleDutch takes the “consumerization of IT” seriously. She specifically covers two DoubleDutch products – HYVE Sales and HYVE Events and includes a video interview with Lawrence.

From the article:

This trend is opening up opportunities for companies like DoubleDutch, an enterprise software development firm that’s betting heavily on the consumerization of IT. Its goal: apply social networking concepts to address specific work-related problems.

HYVE Sales, launched this year, is a good example. Essentially, it’s a location-aware mobile app that provides an innovative user interface (UI) for accessing corporate customer relationship management (CRM) systems.

Read the whole article here: http://it.tmcnet.com

Thanks for the coverage, Mae!