26th Jan

Macworld iWorld. The perfect place for an interactive event mobile app.

Today, DoubleDutch is at Macworld iWorld. What a great event to showcase our iPhone and iPad HYVE Events app! There are an expected 20,000 attendees and this place is packed. There are people dancing, working the photo booths, chatting, and mingling. There is one common denominator… it seems like everyone has an iPhone or iPad.

If you’re heading to downtown SF for the event, grab the app here: http://ddut.ch/macworld-ios

They sent out a great mailer with a QR code to download the app. Check it out:

 

Here’s what you can do with the app:

  • Full Agenda – view the full agenda and create your own personalized schedule
  • Status Update – share your location, a photo, a comment, and a session all from this microapp. Push updates to Facebook, Twitter, and LinkedIn with a single check-in
  • Speakers – view the whole list of speakers, check-in and leave comments
  • Exhibitors – view the whole list of speakers, check-in and leave comments
  • Feed – the most exciting part of the app. See what people are doing, seeing and experiencing… all in real-time!
  • Floor Plan – lost? find your way around with the floor map
  • Sponsors – view the whole list of speakers, check-in and leave comments
  • Profile – share your title, company, profile photo and social media profiles all from within the app
  • Users – see a list of all users, and find others with similar interests
  • My Agenda – this is where you view your personalized schedule
  • Leaderboard – keep checking in on the Macworld iWorld app to get more points and climb up the leaderboard
  • Show Specials – take advantage of some hot deals at the show

Main Grid

 

View Full Agenda

 

Find people like you and see what they are up to!

 

By admin
in Events, HYVE
0 Comm
13th Jan

APPNATION Enterprise Recap

It was a big day. Chatted with some investors, prospects, and vendors. Ate some cookies. Drank too much coffee.

We talked about our HYVE products a LOT today.

You want a little sampling? I thought so.

Check it:

By admin
in HYVE, Media, News, Sales
0 Comm
12th Jan

The Mobile Engagement Layer

By Lawrence Coburn, CEO and Co-founder of DoubleDutch

We spend a lot of our time speaking to customers and potential customers about the ROI of an investment in mobile. While there are a lot of potential benefits to choose from (always on, access to data, geosocial, context, sensors, etc.), there is one potential benefit that stands head and shoulders above the rest.

Engagement.

Here’s what I mean.

In my thirteen years working in Internet, with access to many sites’ analytics data, I have never seen anything close to the engagement data coming out of the mobile deployments that DoubleDutch has implemented over the last year. 20 sessions per user per day is not uncommon. We’ve cracked 40 a few times. We’ve even seen 50+ sessions per user per day at a couple of 1,000 person plus deployments.

And it’s not just us. In speaking with other mobile product and industry folk, it seems across the board that mobile engagement seems to be a different beast altogether than desktop engagement, especially when you layer in social features, game mechanics, and push notifications.

Here’s why this matters.

A quick look around your typical enterprise will reveal a number of systems of record: CRMs, ERPs, HRIS, etc.

These systems are powerful, secure, complex, and flexible, and are relied upon for mission critical tasks like forecasting, purchasing, and hiring. They are also only as good as the data that flows into them.

And let’s face it – UI and engagement for systems of record are afterthoughts at best. Sales people use Salesforce (or Siebel CRM, or SAP) because they have to – not because it’s fun and engaging software.

Where we think mobile is an absolute gamechanger – and right now – is as a means to turbocharge the amount of data that is flowing in and out of these systems.

Does your company rely on Salesforce for mission critical forecasting and resource deployment? Then why not radically increase the amount and frequency of data that goes into that system? Why not move from historical reporting, to real-time analysis?

This is the immediate opportunity for mobile in the enterprise. Whether a mobile-first system can eventually rip out an incumbent system of record remains to be seen. What is clear however, is this:

There is an immediate opportunity to put mobile engagement software to work – not to replace your existing systems, but to enhance them.

Please shoot us a note if you’d like to hear more.

By admin
in CEO Posts
0 Comm
11th Jan

APPNATION Enterprise Summit

By Jen Hawkins, Marketing

Tomorrow, I will drag my butt out of bed early (this is a challenge for me) and leave the Mission behind for a day (also not a common occurrence).

Destination? The FiDi, where some colleagues and I will be representing DoubleDutch at the APPNATION Enterprise Summit. This a targeted event for us (just note the title). Some key investors will be in attendance (like Sequoia, Mayfield, and Morganthaler) plus some other social, mobile enterprise companies (like Yammer and Box).

Lawrence Coburn (DoubleDutch CEO and Co-founder) will also be speaking on a panel about the new era of customer relationship management.

CRM 3.0: A New Way Of Thinking About Customer Relationships
Thursday, January 12th at 3:40 PM

Moderator: Aaron Ricadela, Reporter, Bloomberg BusinessWeek
- Lawrence Coburn, CEO, DoubleDutch
- Michael Oiknine, CEO, Apsalar
- Scott Holden, Sr Director, Product Marketing, Salesforce.com
- Jim Burleigh, CEO, Cloud9

Here are the agenda details, to see what else is happening.

The event also happens to be held at the Bently Reserve, which is owned by Christopher and Amber Marie Bently (Bently Holdings) as of 2005. They are really cool people that also happen to serve on the advisory board of the Black Rock Arts Foundation and the Burning Man Project*. They are my heros (sigh).

We are stoked. Hope you are too.

*It took lots of restraint to not hyperlink this. If you don’t know what Burning Man is, please look it up immediately.

By admin
in HYVE, Media, News, Sales
1 Comm
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